Wednesday, October 24, 2012

How NOT to Promote Science to Women

I truly had a facepalm moment when I saw this video.

This video was published by the European Commission for a campaign designed to attract more women - or girls, rather - to a career in science, showing them that "science does not just mean old men in white coats." They designed it to "speak their language to get their attention," to be "fun, catchy" and strike a chord with young people. Instead it looks like an shallow fashion magazine. One of the video's comments sums it up nicely: "Science!!! Its good for creating MAKEUP! And you can look hot doing it!!" 

The original video was taken down after it received so many negative comments. Omigod, I like totally challenge you to guess why.

(via Huffington Post, VideoSift, and GeeksAreSexy

1 comment:

Slack-jawed Yokel said...

OMG i tot gt it! lol! IDK y mor chx dnt do sigh-nc. Yurup's doin' it right!

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